Tuesday, January 24, 2012

Disney Storyboards for Kelvinator, 1955


Hey Tomorrowland fans, remember once we traveled back in time to 1955 to see CIRCARAMA and that mind-bending kitchen appliance of the future, the FOODARAMA? You don't remember that? Well, CLICK HERE and go see it now. I'll wait right here....
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Okay, back again? Now check this out. Below are the storyboards for the animated logo seen in the Kelvinator TV commercial above. The animation was produced by Disney, who may very likely have run this ad with the weekly Disneyland TV show on ABC.

Storyboard art like this is a rare find and really cool to look at, so I thought I'd share it with you. The descriptions that accompanied each panel are included underneath the picture... Enjoy!

Kelvintator music with singing (choral group or single voice).
Logo Action - Circle zooms up into scene.

1st bar of letter K drops into circle...

Rest of letter K with remainder of logo shoots in like arrow.

Sparkle flash on contact.

Flash fades. Logo complete.

Dissolve to long shot of Dream Kitchen floor pattern floating in sparkling star
sky over lighted city. Dancer-type girl in sheer flowing dress on floor center.

Appliances pop on completing Dream Kitchen set-up. Girl reacts.
Dolly camera into medium shot.

Dissolve to medium close shot of featured appliance. Singing stops and woman announcer's voice takes over. Girl pantomimes to pitch to display the merits and features of appliance.

5 comments:

Disney On Parole said...

Wow! Love this! Thanks!
and what a thrill it must have been to have a "Banana Bin"!

Major Pepperidge said...

I'm imagining Don Draper-types cooking up this ad way back when! "What do housewives want in a refrigerator? Be sure to mention the banana bin!". It's also interesting to see how different commercials were when they were 90 seconds long.

The World Famous Andrew said...

Jack lindquist talked about the deal he made with Disney while working for an ad firm representing kelvinator in 1955 in his book.

Brian Sibley said...

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jmanu said...

wow! fantastic drawings, love them all.