PASTORAL IN PURPLE
"FANTASY, FANTASY EVERYWHERE—AND WONDERFUL WELCH’S TO DRINK!
Welcome to Welch’s Grape Juice Bar at the Mickey Mouse Theatre in Fantasyland! You’ll know it by those big bunches of luscious Concord Grapes you see in the picture. Head for those—you’ll be heading for the greatest refreshment treat in Disneyland."
(Centaurs and centaurettes, a unicorn, a faun, and several winged cherubs traipse through a Sleeping-Beauty-esque landscape hauling a bounty of Concord grapes. The mural was designed by Eyvind Earle, can't you tell? Make sure to click it to make it bigger!)
"We whistle while we work. We have a reason, too.
We know that we’ll be drinking Welch’s Grape Juice when we’re through."
“Don’t miss the ‘Mr. Toad' ride,” advises the beloved Dopey. You’ll thrill to a series of misadventures in a 1903 automobile, knock over a cow, crash through a barn, and glide through the Pearly Gates. You’ll meet lots of old and good friends in Fantasyland. One of the best, especially when you’re thirsty –is cool, delicious Welch’s Grape Juice."
"Look for the gay and colorful Welch’s Grape Juice Bar right at the Mickey Mouse Theatre. Make it your headquarters for healthful refreshment."
(In 1965 the theater was renamed the Fantasyland Theater and you could catch a humdinger of a show there that summer called "Humdinger!" The Theater and the Juice Bar were torn down in 1982 to make way for Pinocchio's Daring Journey and the Village Haus Restaurant. Nevertheless, this particular area of Fantasyland has left a purple stain on my heart that nobody's ever been able to wash off.)